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This video, launched early December last year, is a part of the integrated drink and drive prevention campaign in Russia. The campaign is created for the Federal Authority for Road Traffic Safety of the Russian Federation with financial support of the Russian Association of Motor Insurers. The key image of the campaign is a broken bottle: Осколки / Splinters.
The message of this campaign is to show that alcohol and driving is a bad match.

We continue to believe that gentle…

A shocking visual for a today’s topic: suicide amongst elderly people.
Ad is made by Shimoni Finkelstein Draftfcb (Tel Aviv, Israel) for Adam LeAdam, the charity for the elderly in Israel.

“Over 50% of all suicides are committed by senior citizens.”

Related post about Adam LeAdam: The Cane.

Getting People to Talk: An Ethnography & Interviewing Primer from Gabe & Kristy.

Para todos aquellos que se inician en la investigación centrada en el usuario y algunas de las técnicas más recurridas en este campo, acá les dejo este videito.

Saludos.

2do show de Phoenix en la Ciudad de México, José Cuervo Salón, 5 de febrero de 2010