11 2 / 2010
This video, launched early December last year, is a part of the integrated drink and drive prevention campaign in Russia. The campaign is created for the Federal Authority for Road Traffic Safety of the Russian Federation with financial support of the Russian Association of Motor Insurers. The key image of the campaign is a broken bottle: Осколки / Splinters.
The message of this campaign is to show that alcohol and driving is a bad match.
We continue to believe that gentle…